Post by Beth
It’s rare to find a mascara that has natural ingredients and really works, but 100% Pure has managed it well. Their mascara formula is all botanical and colored with fruit, in this case blueberries. When you put on the mascara you can actually smell the blueberry—it smells just like the Blueberry Muffin Doll from my youth (ref: Strawberry Shortcake and her girl gang). The smell does fade once on the lashes, which is good, or else it would make me hungry all day.
There is a slight blue/purple color to this mascara, but it’s more like a tint. It is not a dominating color and it’s hard to even notice once on the lashes.
The mascara itself is not a show stopper. It goes on very lightly, but because of this it builds easily. In the picture I am wearing 3 coats and yet my lashes don’t look globby. I am able to get decent length and volume. The brush is thin and the bristles are short but fluffy. There is slight bow to one side of the brush, which makes getting the lower lashes easy.
Bottom Lash Line: A purely good mascara!
100% Pure does not test on animals.